Areas of Work

I work with boards, senior leaders and teams to develop clear, ambitious strategy at both organisational and departmental level, connecting business direction with the functional strategies needed to deliver it.

My approach is practical, customer/audience-led and grounded in delivery, helping organisations align vision, structure and resources to turn strategy into sustainable impact.

areas of work includes:

• Mission, vision and values development

• Organisational positioning and purpose

• Strategic priorities, impacts and performance frameworks

• Customer / audience strategy and growth frameworks

• Operating models and organisational design

functional departmental areas of work includes:

• Marketing and brand

• Audience development and growth

• ticketing and sales

• PR and communications

• Digital (technology, platforms and content)

• Programming and events

• Fundraising and development

• Commercial and earned income

Business & Functional Strategy

I provide creative leadership from the earliest stages of idea generation through to production and delivery. I originate concepts and work collaboratively to shape and realise the ideas of others, developing bold approaches to programming and commissioning and building the frameworks needed to bring ambitious work to life.

My approach brings together creative vision and practical leadership, translating ambition into work that connects artists, audiences and place.

areas of work includes:

• Creative concept development and visioning

• Programming and commissioning frameworks

• Creative direction and artistic leadership

• Producing live, digital and hybrid work

• Festival, programme and season development

• Large-scale and place-based cultural projects

• National and international touring

• Strategic partnerships, co-commissions and co-creation

I play an active role in shaping conversations across the cultural sector, supporting leaders, practitioners and organisations to think differently about leadership, creativity and audiences. My work in this area is grounded in experience, reflection and practical insights.

Through speaking, facilitation and long-form conversation, I share ideas, challenge assumptions and create space for learning, dialogue and change.

areas of work includes:

• Keynote speaking and panel contributions

• Facilitating strategic workshops and hosting small to large-scale conferences and events

• Workshop facilitation, skills training and mentoring

• Podcast hosting and production

• Writing, reflection and thought leadership

• Recruitment panels, interview support and appointment processes.

• Award juries, selection panels and assessment processes.